Blog

How to make your emails more effective

With our email boxes so full we can barely read what’s in there, it seems to me there must be a better way to email. So with saving time and encouraging people to act on your emails and respond more quickly, here’s some thoughts… Keep the subject line short. As few...

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Psychology through the eye of a journalist

This article originally appeared in The Psychologist. The magazine of the British Psychological Society. Psychology is a particularly rich source of material for the media.  Some of the most significant and high-profile news items are about psychology. The discipline...

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A new newspaper – and it’s about hockey!

Mostly we hear about newspapers folding, so it' good news to find out that a new weekly one is launching. Even better news that  it's about one of my favourite subjects - hockey. The Hockey Paper is part of the Greenways Publishing stable which also produces weekly...

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Why longer blog posts can work well

Blogging is important, yes. Content is king, yes. But when you've decided on your content and worked out what should appear on your blog each week - exactly how long should each post be? Well, according to the latest thinking and to head straight into using a cliche,...

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New franchise to make journalism pay

Journalism is struggling to find paid-for models in the digital era. Former Daily Star staffer Alan Barnes may have come up with one. The sub-editor says his £23,000 salary has more than doubled thanks to launching his own hyperlocal print publication. His Home...

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Making local journalism pay

Press Gazette editor Dominic Ponsford has suggested that: "While the picture for UK regional newspapers remains a challenging one, there are growing signs that the longed-for ground-up renaissance of local journalism may be on its way."...

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What not to do in your press releases

This is a screen shot of a real press release than landed in my inbox recently. I've taken off the name of the unfortunate public relations executive because I don't want to embarrass them because frankly this is just about one of the worst examples of PR I have ever...

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