If you run a business you’ll be used to lots of questions from existing and potential customers. To help you find great content for your website and blogs, start with a list of these – an extensive list of these. Give a blank sheet of paper to everybody that works in your business and ask them to jot down the questions customers frequently ask them. Your secretary, admin and reception team will be key players in this exercise. They talk to customers and know what troubles them so don’t dismiss their knowledge because it can be crucial for steering you towards.