By Liz Hollis It may sound dumb, but a new scientific analysis reveals the President’s speech style is smarter than it seems Tremendous. Greatest. Best. Donald Trump loves what linguists call an intensifier. He also loves repeating them. ‘I felt great. Like better...
Media crisis management
Best places to find a covid-safe coffee in Norwich
I'm compiling a running update of good places to have coffee and food in Norwich and Norfolk when you want to stay as socially distanced and safe as possible. Things change fast. Although I mark reviews with the date I visited please double check ahead yourself. I...
Arts PR in the time of Covid-19
I've been helping my client Julia Cameron photography publicise her new exhibition Kinswomen, in Norwich. We had been planning how to let people know about this amazing exhibition for months - then lockdown came. Julia's exhibition was cancelled. Then...
10 tips for taking better publicity pictures
A great picture will encourage more people to read and share your press release, blog article or social media post. Ideally, pay an experienced press photographer to take some images. It's money well spent. If you just don't have the budget and are forced to...
The 10 most common mistakes people make when writing a press release
My inbox is always full of press releases. Here's a guide to some of the biggest mistakes I see in email press releases .... A boring or confusing email subject line. This is the number one error for people wanting to catch a journalist's attention. Most press...
How to create better video content with your smartphone #mojofest
The 2019 #mojofest, the annual mobile content creation conference, took place in Galway, Ireland, recently. Experts met at the National University of Ireland for three days of events for journalists, social media managers, public relations and marketing experts from...
Why I love the WIRE Norwich networking group for women in business
https://youtu.be/TByGUovv-WA I cannot recommend the WIRE Norwich networking group for women in business highly enough. It was set up by Linda Garrould, an SEO specialist, about a year ago and it's growing stronger and more popular by the month. It's such a great...
How to promote your health and wellbeing business
Jackie Heffer-Cooke, director and founder of www.zenmuma.co.uk, asked me to help her publicise her new training school for hypnobirthing and baby yoga teachers. It's an amazing business, based in Norwich, but the challenge for Jackie was that she was so busy working...
How to publicise and market your art exhibition in Norwich or Norfolk
Achieving some decent publicity for your art exhibition or event is often the biggest challenge that artists and creatives face. When your key skill and focus is making art and setting up an exhibition, doing the PR and promotion can be last on your list. Here...
Why hiring a content copywriter based in Norwich can benefit your business
I'm a copywriter, editor, content consultant and PR based in Norwich. I work with clients all over the world, but I especially enjoy working with businesses in Norwich and Norfolk. It's great for me to have clients close by, but I also believe that they can...